Sep 23, 2014

WHERE THE ONE PERCENT DINES, TRAVELS & SHOPS

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This article was originally published on Worth.ly.

Luxury Travel

If you’ve ever been curious about where the world’s ultra-high-net-worth individuals (the one percent) spend their hard-earned fortunes, Bryan Peele, President of the Estate Managers Coalition, can help.  As an estate manager in Los Angeles, Peele is responsible for overseeing multiple estates including Malibu and Brentwood, and in addition to managing every detail of the estates he is a 24-hour concierge who knows what’s hot and what’s not for today’s jetsetters.

“It’s my business to know when Bentley has a new model, when Eric Ripert has a new restaurant and what Prada is showing for spring,” said Peele. “I’m in constant communication with luxury brands and destinations, and I can make travel arrangements, dinner reservations or procure a couture cocktail dress at a moments notice.”

From bespoke Louis Vuitton to private membership clubs such as Soho House, Peele is a connoisseur of luxury and he revels in staying on top of the ever-evolving hot spots of the 1%. As the trends shift, and they do shift quickly, Peele remains at the forefront of the zeitgeist and often makes recommendations to his estate owners regarding the hottest destinations, restaurants and brands. With the influx of newly minted millionaires from the burgeoning tech industry, there is a fresh new set of destinations that cater to the uber-young and the uber-wealthy, which has added a whole new level of hot spots to consider.

The ultra-wealthy have always traveled to stylish and luxe locales such as St. Barts and Monaco, but in recent years there has been a shift to include boho chic destinations such as the Spanish island of Ibiza, where the nightclubs are just as popular as the beaches and the 1% can dine at Sublimation, “the most expensive restaurant in the world.” The North Island in the Seychelles has also become a popular playground for the rich and famous, including a royal honeymoon stay from Prince William and Princess Kate, which further highlights the Seychelles as an attractive luxury getaway.

“I make sure that every vacation destination has been vetted in advance and will provide every ounce of luxury my principals are expecting for their getaway,” Peele says. “On several occasions I have been asked to fly to a destination in advance to assess a resort or a property and to ensure it is up to their standards.”

When it comes to indulging in the finest restaurants, the 1% flock to exclusive clubs, such as Soho House in Los Angeles, where they can see and be seen among L.A.’s movers and shakers. Additionally, the power players in Peele’s world follow A-list chefs, Michelin-starred restaurants and local restaurants in their own neighborhoods that cater to their needs.

Here, Peele shares the exclusive destinations where the ultra-rich dine, travel and shop. read more →