Edited by guest estate manager Martha Lockie.
Estate Managers Coalition member ICONHOUSE is the new image consultancy that brings you a luxury styling experience and takes inspiration from the latest fashion, music, art and luxury trends worldwide.
They work with a chic society of discerning style-setters around the globe who enjoy first class service. ICONHOUSE provides bespoke benefits that include access to exclusive private trunk shows and the most sought after designer products. Whether you are seeking a new seasonal wardrobe, a renovation of your existing wardrobe or an elegant gown or classic tux for the red carpet, ICONHOUSE brings you beautiful, ready-to-wear haute couture at its finest.
Get to know more about their services and find out the most common fashion mistake women make in our Q&A with ICONHOUSE founders Tanya Gill and Sara Ell.
What are the stressors you notice most during the holiday/award season?
There are so many events that clients are invited to attend or host during this busy time, that it can be overwhelming to choose the appropriate seasonal attire. We are experienced in distinguishing exactly what is going to look great in each situation: holiday parties, galas, family occasions and vacations. For awards season there are so many options from designers around the world. We curate the best options and have the premium resources to logistically transport everything to one location for a fitting. We take the stress out of the entire process; from what jewelry compliments the dress to the finest details like monogrammed cuff links.
Exactly how does ICONHOUSE help clients through the holiday/award season?
We set up a meeting with the client or their assistant to understand the scope of their needs. Then we go through the schedule with the client and assign complete looks with accessories for each event. We will shop for new pieces or we can utilize what is in the closet that could possibly be updated and tailored. These looks, once approved, can be bagged, stored or shipped; ready in an instant! ICONHOUSE’S high level clientele appreciate our sharp attention to detail, extensive knowledge and relationships with designers in every project we take on.
Can you help someone without meeting them in person? How would you go about it?
We can help clients without meeting them by Skype and video conferencing if need be. It helps to have visuals of them and sizes, to research and get an idea of their style and what they’re looking for so we can pull together options. The client can take a look at these and let us know their desires and choices. We can also fly in for fittings or arrange a tailor.
Is there a common fashion mistake most women make? How do you rectify it?
Some women are overly influenced by celebrity images to the extent that they don’t realize a look that they love on Beyoncé might not look the same on their body type or are not age appropriate for them. We can steer each woman to a happy compromise!
Does your image consulting extend beyond the wardrobe?
Yes, we can advise on hair, makeup and skincare. We have wonderful relationships with tried and trusted experts in many locations.
What are the specific areas you image consult in?
Women / Men / Teens/ Children / Ready to wear / Couture / Custom /Vintage / Clothing renovation
Red carpet gowns / Suits / Tuxedos / Shoes / Handbags / Fine and costume jewelry
Swimwear / Vacation clothes / Luggage / Workout clothes / Wedding attire
Tanya Gill and Sara Ell are statement-makers, skilled at bringing out the best features and most unique aspects of each client through trends in culture – in a modern and authentic fashion. If you have any other questions regarding ICONHOUSE services or would like to schedule a consultation, please contact them at firstname.lastname@example.org.